Travel Stories from the Road
Recco che sfila 2025
Aug
This past Saturday I attended the third edition of Civ…ediamo a Recco che sfila 2025, a local runway event that puts the spotlight on the creative talents of small businesses right here in Recco, Italy.
Since moving to Recco, one of the things that has impressed me the most are these kinds of events that happen here in such a small town. Recco may be a small town, but these events they put on some time really are something else. People of all ages showed up in big ways- whether walking the runway, clapping in the crowd, or dancing on stage.
This year’s show featured around 40 local businesses. From clothing shops and hairstylists- to dancers, makeup artists, and jewelry makers- everyone came together to create something really special.
Several performances even included choreographed dance routines which gave the whole night a fun, lively, and honestly unexpected energy. For a small seaside town, it felt big and I certainly didn’t miss it.
During the ceremony, both the Mayor and Alice Agostacchio, President of CIV Online, presented awards to long-standing local businesses. Places that were locally famous that had been around for decades. The mayor called it “a showcase of the quality and creativity that characterize the trade and craftsmanship from Recco.”
It was, without question, a highly positive, fun, inclusive, and entertaining event. I arrived just after the start, and eventually found my way towards the front of the crowd in the standing area near the end of the runway. I brought my Canon R5 Mk II with me, coupled with my Canon 70-200 f/2.8 MK III, as well as my Canon 5D MK IV, coupled with my Canon 85mm f/1.2 MK II ( Just in case I needed a few extra stops of light )
I put this blog post together to hopefully continue to shine the spotlight onto some of these amazing local businesses here in the town we now call home, as well as to have a spot to share the photo highlights that I captured from the event ( Photos are at the bottom of this page ).
I’ve done my best to be as accurate as possible with the information shared below, and I shared information for as many of the businesses that I could immediately find details for. If you’re a local business owner that participated in this event, and don’t see yourself featured here, or if your details are incorrect- feel free to reach out to me at and we’ll get it updated right away: [email protected].
Local Businesses Featured in This Year’s Show
Az Sport Recco
Az Sport has been around since 1975 and it’s still the go-to for hiking gear, athletic wear, and all things sporty.
- Website: https://www.azsport.it/
- Instagram: azsportrecco
- Facebook: azsportgenovarecco
Vanestetica
Vanestetica has been serving the Recco community since 2014 with beauty treatments and makeup.
- Instagram: vanestetica_recco
- Facebook: VanesteticaRecco
Istituto Ottico Isolani
Isolani has been around forever, some people have been going there for 30+ years!
- Website: https://isolani.com/
- Instagram: isolani_istituto_ottico
- Facebook: istitutootticoisolani
Spaccio Degli Occhiali
If you want stylish eyewear without the crazy prices, Spaccio is a great place to go.
- Website: https://www.spacciodegliocchiali.com/
- Instagram: spaccio_degli_occhiali
- Facebook: SpaccioDegliOcchialiGE
Demonangel by Marco de Masi
Right on the Recco waterfront—this place is hard to miss. The name’s a clever play on words, and Marco’s known for edgy cuts with a touch of elegance. People even travel from Genova just to see him.
- Instagram: demonangel_di_marco_de_masi
- Facebook: demonangel_di_marco_de_masi
Jessica Hair Stylist di Jessica Melis
A salon in Recco that offers a high level of professionalism and service, specializing in degradé. Jessica is so trusted by some of the models that she was given creative freedom over their looks for the show.
- Instagram: jessi.hairstylist16
- Facebook: Jessica hair stylist by Jessica Melis
Farmacia Savio Recco
I had no idea this pharmacy had been around since 1890. They’re not just a pharmacy either; they also host health and education events.
- Website: https://www.farmaciasavio.it/
- Facebook: FarmaciaSavioRecco
Zampaloni
Fashion meets footwear, always with a bit of Italian flair. They’ve been in Recco for over 40 years and their seasonal collections are always worth checking out.
- Facebook: zampalonicalzature
Emy Boutique
Emy Boutique is a popular women’s shop downtown and is led by Emilia Sangiovanni, who stocks elegant and versatile pieces. She also has what my wife would call “timeless pieces.”
- Facebook: emilia.sangiovanni.5
Gioielleria Riflessi Recco
Best known for their watches and statement jewelry, but they’ve also got delicate pieces and trinkets for everyday wear.
- Instagram: gioielleriariflessirecco
C.R. Preziosi
C.R. Preziosi specializes in fine jewelry, think gold, silver, precious stones, and big wow pieces.
- Instagram: gioielleriacrpreziosi_recco
Pelletteria Renato
This is the place for leather in Recco. They had several bags on the runway, all named after women. Alice bag, Mina bag, Arianna bag… If there’s a Gaby bag, I’m in trouble.
- Facebook: pelletteriarenato
Carolina t-SHOP
Carolina t-SHOP is a local women’s boutique that specializes in everything from sweatpants sets to long ball gowns. They are more modern and playful with their styles in store.
- Website: https://www.carolinat.it/
- Facebook: carolinatshop
OVS Kids Recco
Even though OVS is a big name, the Recco store feels local. Lots of family-friendly fashion, and the overall vibe is soft and beachy.
- Website: OVS
Profumerie Sbraccia
Sbraccia started in a Genoa apartment in the ‘90s and opened their Recco shop in 2017. They’re all about dedication and teamwork, and you can feel it when you walk in.
- Website: Profumerie Sbraccia
- Instagram: profumerie.sbraccia
- Facebook: Profumerie.Sbraccia
MaxOptical Recco
MaxOptical has been run by Marika and Stefano since 1992.
- Instagram: maxoptical.recco
- Facebook: MaxOptical Recco
There were obviously many more people involved in making this runway happen, but I couldn’t possibly list them all ;D
The runway show truly felt like a living collective map of Recco. It was great to see some brands and people that I recognized on the stage, and I also loved that I was introduced to some new shops and faces that I never knew before. There were definitely a lot of very fun people just having a great time, and making the best of the entertaining evening.
To me, Civ…ediamo a Recco che sfila showcases the craftsmanship that Italy specializes in. The magic wasn’t the fashion itself; it was watching this town step forward together, in collaborative spirit, intentionally.
If you want to use any of my pictures, That’s amazing! Please just give me credit- Tag me, and where applicable, please also and share a link to my social media profile(s) and/or website <3
Instagram: @scottallenwilson
Facebook:@scottallenwilson
Website: https://www.scottallenwilson.com
Check Out My Photo Highlights From The Event
